Herefordshire is a county whose ancient history still echoes in its modern day existence. This is true of its beautiful scenery, which owes much to the volcanic activity that gave us the Malvern Hills and the Worcester and Hereford Beacons. It is also true of the values and practices of the rural lifestyle the county supported, which are now of great contemporary relevance.
“Rural” is a term which often carries a sense of nostalgia and feels quaintly out of touch with what we consider modern, urban life. However, as we become increasingly aware of the need for greater sustainability in the way we live today, the minimisation of waste and the focus on mindful, seasonal consumption that are inherent to rural practices are absolutely at the forefront of current innovations.
Herefordshire’s relative inaccessibility and extraordinary natural beauty, has made it a place that artists and makers of all sorts have long sought to live. This creative community is now beginning to examine how a new ‘contemporary rural’ can be brought to life. Furnace Projects will provide a focus for this activity in order to democratise and spread the values, practices and produce of the contemporary rural across as wide an audience as possible.